Led the development and execution of integrated digital marketing campaigns, aligning creative direction with client goals, brand messaging, and audience insights.

Managed marketing strategy for multiple clients across industries such as e-commerce, retail, and lifestyle, overseeing social, paid, email, and content initiatives.

Drove a Black Friday campaign that tripled sales year-over-year for a key client by optimizing creative, targeting, and timing strategies.

Built and executed social media strategies across Facebook, Instagram, and LinkedIn, resulting in significant increases in engagement and digital growth.

Oversaw the ad creation process end-to-end—collecting assets, verifying specs, implementing campaigns, and monitoring performance to deliver optimized results.

Created and maintained detailed campaign calendars to ensure on-time delivery of all assets, maintaining exceptional accuracy and organization across deadlines.

Collaborated directly with clients and internal creative teams to deliver strategic solutions that supported business objectives and enhanced brand visibility.

Presented performance insights and recommendations to stakeholders, helping guide future strategy and strengthen long-term client partnerships.