Professional Experience

Volume Nine

December 2023-Present

Digital Marketing Strategist

Lead the development and execution of customized digital marketing strategies for clients across diverse industries, including B2B, e-commerce, health/wellness, and lifestyle brands.
Translate performance data into actionable insights, optimizing campaigns to improve brand visibility, engagement, and ROI.
Serve as a key point of contact for multiple client accounts, managing communication, reporting, and overall strategic direction.
Coordinate with internal teams (design, content, paid media, SEO) to ensure timely execution of deliverables and cohesive campaign performance.
Drive success across social media, influencer marketing, email, and content strategy, adapting plans based on performance trends and evolving client goals.
Regularly present performance reports and growth opportunities to clients, contributing to long-term account retention and satisfaction.

Eleven Point Marketing

November 2021-December 2023

Marketing Specialist

Led the development and execution of integrated marketing campaigns, aligning creative direction with client goals, brand messaging, and audience insights.
Built and managed social media strategies for a range of clients, resulting in increased engagement and digital growth across platforms.
Oversaw the ad creation process from start to finish—collecting assets, verifying specs, ensuring implementation accuracy, and closely monitoring performance to deliver optimized results.
Created and maintained detailed campaign calendars to keep projects on track, ensuring all deadlines and deliverables were met with a high level of accuracy and efficiency.
Collaborated directly with clients and internal creative teams to deliver strategic solutions that supported business objectives and enhanced brand visibility.

Springfield Area Chamber of Commerce

September 2022-November 2023

Digital Communications Manager

Developed and managed content across the Chamber’s website, social media channels, and email communications, aligning all messaging with strategic goals and audience engagement objectives.
Led the production and distribution of digital newsletters and email campaigns, ensuring timely, relevant, and high-impact content for diverse stakeholder groups.
Monitored media analytics and campaign performance to inform ongoing content optimization and strategy refinement.
Collaborated with internal departments, community leaders, and volunteers on multimedia communications initiatives—including publication writing, speech writing, video production, podcast scripting, and event support.
Oversaw cross-channel marketing and branding efforts, managing agency and partner relationships to execute campaigns, support website development, and improve SEO.
Provided CMS support and project leadership to ensure content remained timely, accurate, and aligned with the Chamber’s brand voice and communication goals.

Council of Churches of the Ozarks

November 2021-September 2022

Communications Coordinator

Collaborated with internal teams and outreach partners to develop and execute multi-channel campaigns that aligned with the organization’s brand voice and strategic marketing goals.
Managed the organization’s digital presence—including the website, social media, and email marketing—to drive donor and volunteer engagement, increase event participation, and build long-term brand awareness.
Designed and distributed monthly e-newsletters and print newsletters to effectively communicate impact stories, fundraising needs, and community updates.
Coordinated the production of key print collateral such as the Annual Report, fundraising appeals, and promotional materials for major campaigns and initiatives.
Played a central role in executing special events, overseeing the creation of event announcements, invitations, programs, and on-site signage to ensure a cohesive brand experience.

PFI Western Store

August 2020-December 2021

Assistant Store Manager

Directed the in-house social media team, overseeing content planning and product photography that generated thousands of weekly engagements across platforms.
Led high-impact merchandising and layout initiatives to improve in-store experience for thousands of weekly shoppers, supporting both sales and brand consistency.
Trained and mentored new employees, while also managing volunteer coordination for large-scale events with hundreds of attendees, ensuring smooth execution from setup to breakdown.

Nixa Public Schools

August 2020-June 2021

Communications Intern

Facilitated brand-new online ticketing software that services approximately 25,000 fans at sporting events.
Created 5-10 engaging social media posts that fostered thousands of engagements per week.
Designed and edited quarterly district magazines that reached the entire Nixa District.
Organized and directed all Covid-19 vaccinations at the school and assisted with Covid-19 communication.

Education

Missouri State University

August 2018-December 2021

Bachelor of Science in Public Relations

Certificate in Conflict and Dispute Resolution
GPA: 3.87 | Graduated with Honors

International Hermes Gold Award for Creative Professionals 2022

International Hermes Gold Award for Creative Professionals 2021

International AVA Platinum Digital Award